When to Hire vs Promote in a Sales Organisation
As your sales team grows, the decision to hire externally or promote internally becomes strategic. Internal promotions often boost morale and reduce ramp time, but only if the individual has both leadership capability and bandwidth.
External hires, on the other hand, bring new networks, fresh perspectives, and proven playbooks that can accelerate growth. The best approach often blends both: promote strong culture carriers while selectively hiring external talent who raise the bar.
Conduct regular sales capability assessments to identify gaps and plan succession early. Waiting until a vacancy appears can create disruption, whereas a proactive strategy ensures continuous performance.
Should you promote from within or hire fresh talent? Learn how to balance morale, leadership potential, and growth by making strategic sales hiring decisions.
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